Foundation for
Urban Brands

History

In 2012 we kick started the streetwear start-up “Lobster & Lemonade Apparel”. Ever since, we have been continuously developing our expertise and our team has been growing steadily. Today we have four textile brands and many trustful and cooperative business partners in the areas of urban lifestyle, fashion, sports, music, food & beverages.

Fidu Brands GmbH bundles our expertise and provides the foundation for brands that create unique and individual brand experiences.

Principles

Building brands together

At Fidu Brands, we create, shape and optimize brands and the associated products, structures and systems together. This is our passion and our main drive – it's all about building brands together!

Our daily actions are characterized by three principles that inspire and drive us again and again. These principles form the basis for our commitment and our decisions.

Stay in balance

We want to create an environment that supports a healthy balance between work and private life. To achieve this, we have flexible working practices that encourage individual responsibility. Our aim is to enable everyone to pursue their individual career ambitions while managing their personal needs and challenges.

Keep it clear

We value clear communication. Our open structures promote trust and create room for manoeuvre in our work. Continuous synchronisation and digital documentation at Fidu Brands keep the team informed at all times and enable effective collaboration.

Strive for progression

We believe in the power of continuous improvement. Every step we take brings us closer to our goals and keeps us focused on steady progress. Even the little things make a difference and have an impact on the whole business. At Fidu Brands, we do everything we can to set goals together and do each job to the best of our ability.

Brands

Lobster & Lemonade

Creating authentic merchwear to embrace topics that bring joy to everyday life is the guiding principle of the brand “Lobster & Lemonade”. Our team interprets all topics in a refreshing way with a state-of-the-art design. The high-quality clothing products evoke emotions and are enjoyed to be worn in urban environments. For Lobster & Lemonade, this is merchwear.

→ lobsterlemonade.com

koaa

The fascinating world of “koaa” is all about fun and creative products that excit kids and delight adults. The numerous licenses, such as the “Sendung mit der Maus”, “Der kleine Maulwurf”, “Benjamin Blümchen”, “Bibi Blocksberg”, and many more, are designed appealingly and memorably on caps, hats, socks, and clothing.

→ koaa.world

101 Supply

The “101 Supply brand” offers a unique range of merchandising products with a focus on casual wear. The products of 101 Supply are designed to be easily adaptable to different brand identities. They are presented in themed collections that appeal to selected target groups.

→ 101.supply

blankmann

The “blankmann” brand stands for high-quality blank textiles. The focus is primarily on the usage properties of the product. This makes the products durable and reliable as everyday companions for everyone.